Björnborg.com redesign worthy of a legend

Agency: Fiction Real

Creative Director: Joel Belsco

Client Rep: Robin Salazar

Created: 2018

Björn Borg is on a cross-channel journey, while also being in the middle of a huge re-brand. I helped them create a whole new shopping experience where we turned the dial on effective merchandizing.

With personalized product recommendations, emphasis on collabs, and social integration we made sure to make each unique visit worth the while.

Committed to being a voice on social topics, we integrated captivating stories in the shop, giving people a reason to love and shop the brand.

A contemporary and dynamic design language carves the way for a branded experience, with an urban appeal fit for a younger demographic.